Brand strategy
Content, social, lifestyle, entertainment, community and culture: a meeting point for the whole region to connect over real events. KW Rising is for everyone in Waterloo Region, whatever your age or background, and it keeps the tone welcoming and positive: what's on, who's doing something worth seeing, and where to be this weekend.
- Positioning and voice
- Audience and community
- Content pillars
- Event programming
- Partnerships









